Poland sells outdoor power supplies

Are there specialized outdoor brands in Poland?

There are no large producers among Polish outdoor brands. The specialized outdoor has limited itself to a few relatively small companies with good reputation – we are talking here about specialized garment producers: Milo and Montano. Another category constitute producers of down apparel and sleeping bags.

How many outdoor stores are there in Poland?

There are far fewer specialist outdoor stores. The most important shops are located in the biggest Polish cities – Warsaw, Krakow, Wrocław, Poznań, Gdańsk. Their number oscillates currently around 20. The biggest specialist stores include 8a.pl, Skalnik and Polar Sport. Those players have developed very efficient channels of online retailing.

Who are the biggest brands in Poland?

The second important player is OTCF. In their portfolio they proudly possess the most recognisable brand in Poland – 4F, which has a chain of almost 200 stores. The brand is present on 27 European markets and cooperates with close to 300 multibrand stores.

Who are the aspiring newcomers in Polish outdoor?

For years Polish outdoor has been considered to be a market with a huge potential. We take a look at the big players and aspiring newcomers in Poland – in time for ISPO Academy Poland. Pajak is one of the aspiring Polish outdoor brands. For years Polish outdoor has been considered to be a market with a huge potential.

Who dominates the sports-outdoor market?

The sports-outdoor market is currently dominated by two largest companies – Iguana Group (originating from Martes Sport) and OTCF. For long time the market leaders have focused on development of sports sector, which they complement with outdoor offers.

How big is the Polish market?

According to the EOG, the Polish market achieves turnovers comparable to the results of the Czech Republic or Denmark – € 180 million (according to the POG approximately € 250 million ), which translates into about 2% share in the European market.